Marketing/Marketing Statistics

Introduction

• Terminology and calculations used in Class
• Student weeks
• Booking/Production/Date spread
• Accounting Income – Gross, Discounts, Commissions, Net.

Understanding and interpreting Class Statistics

• Booking Stats
• Production Stats
• Discount & Commission Analysis
• All Schools Statistics summary
• Enquiry Conversions
• English UK Stats

Agent Statistics Tab

Statistics Generator

• Course Bookings
• Invoicing – Financial Projections

Class as a Marketing tool

• Agent Record – User defined fields, Preferences.
• Pricing/Discount/Commission Tools
• Price lists
• Agents pricing options (limited period offers/seasonal prices)
• Campaign discounts – how to set up/define
• Quick Reports
• Mail/Email shots
• Selection criteria